Privacy Policy

Exquisite Travel Group, Inc.

Below you will find the updated Privacy Policy for Exquisite Travel Group, Inc.

We value your trust, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us. Please read this policy to learn about our privacy practices. By visiting this website, you are accepting the practices described herein.

What information we collect from you

In General. We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you (“personal information”), including your first and last name, telephone number, postal and email addresses, and billing information (such as credit card number, cardholder name, and expiration date). We may also request information about your hotel room preferences and frequent flyer and car rental program information. You can choose not to provide information to us, but in general some information about you is required in order for you to register as a member; book travel; complete a traveler profile; participate in a survey, contest, or sweepstakes; ask us a question; or initiate other transactions on our site.

Automatic Information. We automatically collect some information about your computer when you visit this website. For example, we will collect your IP address, Web browser software (such as Firefox, Safari, or Internet Explorer), and referring website. We also may collect information about your online activity, such as trips viewed and bookings made. Our goals in collecting this automatic information include helping customize your user experience and inhibiting fraud.

How we use your information

We use sensitive billing information (such as cardholder name, credit card number, and expiration date) for the purpose of completing the travel bookings you conduct on our site. We use other information about you for the following general purposes: to provide you with the products and services you request; to provide you with travel confirmation and updates; to manage your account, including processing bills and providing travel notifications; to communicate with you in general; to respond to your questions and comments; to measure interest in and improve our products, services, and website; to notify you about special offers and products or services that may be of interest to you; to otherwise customize your experience with this website; to reward you as part of any reward and recognition program you choose to join; to solicit information from you, including through surveys; to resolve disputes, collect fees, or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.

Email Communications. We want to make it easy for you to take advantage of travel-related opportunities on our website. One way we do this is by sending you email messages that contain information about your apparent travel-related interests. For example, if you search for a flight to London on our website and have saved your itinerary or otherwise not yet booked your travel, we may send you an email message reminding you about your saved travel itinerary or about a special airfare to London. Similarly, if you receive an email from us about London travel and demonstrate an interest in London hotels by affirmatively clicking on a link about London hotels in the email, you may receive an email about London hotel offers or other destination information. We believe these email messages will provide you with useful information about travel-related special offers available through our site. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.

With whom we share your information

This website may share your information with the following entities:

Suppliers, such as hotel, airline, car rental, and activity providers, who fulfill your travel reservations. Throughout this site, all services provided by a third-party supplier are described as such. By making a reservation through this site, you are authorizing us to disclose to suppliers the information required to complete the booking and deliver the related travel. These suppliers are not controlled by Exquisite Travel Group and personal information disclosed to them is subject to the applicable supplier’s privacy policy and security practices. Therefore, we encourage you to review the privacy policies of any travel supplier whose products you purchase through this site.
Third-party vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow the same data security practices that we ourselves adhere to.
Companies within our corporate family. We may share your personal information with our parent company and corporate affiliates, including Exquisite Travel Group and ExquisiteTravelGroup.com. This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial email they send to choose not to receive such email messages in the future.

We also may share your information:

In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company or this website, our customers, or others; and in connection with our Terms of Service and other agreements.
In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our website receives or the most popular hotels and vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

Your choices with respect to collection and use of your information

As discussed above, you can choose not to provide us with any information, although it may be needed to book travel or to take advantage of certain features offered on this site.
You will be given the opportunity to unsubscribe from commercial emails in any such message that we send you. If you are a registered member, you can also modify your choice at any time on the Member Profile page. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your account or to your transactions on this site, without offering you the opportunity to opt out of receiving them.
You may have the opportunity on our website to provide a mobile number in order to receive day-of-travel flight alerts. You may discontinue these alerts at any time.
The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from this site, you will not be able to access portions of our site.

Cookies and other technologies

Your cookie choices on this site

The first time you visit, a banner asks whether you consent to analytics and advertising cookies. Until you choose Accept All, Google Analytics is told to store nothing and the Meta Pixel is not loaded at all. Choosing Decline keeps it that way, and also serves as your opt-out of the sale or sharing of your personal information.

Your choice is stored in your browser rather than on our servers, so it applies to the browser you made it in. You can change it at any time:

If your browser sends a Global Privacy Control signal we treat that as a decline without asking, and it overrides an acceptance made earlier in the same browser.

Cookies that are strictly necessary for the site to work are not covered by this choice. You can also control cookies through your browser, as described below.

Cookies are small data text files and can be stored on your computer’s hard drive (if your Web browser permits). This website uses cookies for the following general purposes:

To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. We also may record your password in a cookie, if you checked the box entitled “Sign me in automatically next time.” Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes. Unless you register with us, these cookies will not contain any personal information.
To help us customize the content and advertisements provided to you on this website and on other sites across the Internet. For example, when you access a page on our website, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and advertising based on your apparent interests.
To help measure and research the effectiveness of website features and offerings, advertisements, and email communications (by determining which emails you open and act upon).

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our sites.

In addition to the above cookies, we use Local Shared Objects, also referred to as “flash cookies,” on our web site. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local Shared Objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this site, and cannot be accessed by other websites. To find out more about flash cookies or how to disable them, please visit: Flash Player Help site.

This site may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Analytics. We use Google Analytics 4, a service provided by Google, to understand how visitors find and use this website. It stores cookies in your browser and sends Google information about your visit, including the pages you view, the approximate location your visit comes from, and the browser and device you use. We use this to see which pages are useful and where people lose their way. We do not use it to identify you personally, and we do not sell the information it collects.

You can prevent Google Analytics from collecting anything about your visits to any website by installing the browser add-on Google provides at tools.google.com/dlpage/gaoptout, or by refusing cookies in your browser as described above.

Advertising measurement. We use the Meta Pixel, a service provided by Meta Platforms, Inc., the company behind Facebook and Instagram. It sets cookies in your browser and tells Meta which pages of this site you visited and when. We use it to measure whether our advertising reaches people who are actually interested in planning a trip, and to show our advertising to people whose interests resemble those of our existing clients.

Meta receives this information as an independent controller and may use it for its own purposes under its own terms. We do not send Meta your name, email address or telephone number.

You can limit this. Meta's own advertising controls are at facebook.com/adpreferences, and blocking third-party cookies in your browser, or using a browser that blocks trackers by default, will stop the pixel from following you between sites. Nothing on this website requires you to accept it, and declining changes nothing about the service we provide.

Performance and audience measurement. We measure how quickly our pages load for real visitors, and we count page views so we can see which pages people use. This is first-party measurement, carried out for us by our website hosting provider purely to operate and improve this site. It sets no cookies, does not store your IP address, does not build a profile of you, is not used for advertising, and is not shared with advertising networks or any other outside party.

If you have any questions about our use of cookies or other technologies, please email us using our customer service and feedback form.

Display of tailored advertising/Your choices

Data collected by this website to serve you with relevant advertising. Exquisite Travel Group is committed to providing you with relevant content and information. To do this, we may, through cookies and other technologies, collect information about your travel-related searches, such as whether you are looking for airline flights or hotels. We use this information, together with other information we have collected about you, to serve you with ads, on our website or elsewhere online, that match your apparent interests.

Please note that we do not combine the information we collect about your travel-related searches on this website with personal information (such as email address) to serve you with ads across other websites.

We do use the Meta Pixel, described above, which shares information about your visit with Meta so that we can reach people like you with advertising on Facebook and Instagram. Apart from that, we do not share your personal information with third parties so they can serve you with advertisements.

Data collected by business partners and ad networks to serve you with relevant advertising. The advertisements you see on this website are served by us or by our service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites; and (2) advertising networks, which collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your apparent interests. We do not permit these third parties to collect personal information about you (such as email address) on our site, nor do we share with them any personal information about you.

Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy.

Your California privacy rights

If you live in California, you have rights over the personal information we hold about you:

To know what personal information we have collected about you, where it came from, what we use it for, and who we have disclosed it to.
To delete the personal information we hold about you, subject to the records we are required to keep, including travel bookings and the records required of a registered California Seller of Travel.
To correct personal information you believe is inaccurate.
To opt out of the sharing of your personal information for cross-context behavioural advertising. The Meta Pixel described above involves this kind of sharing. You can opt out by choosing Decline on the cookie banner, by using the Manage cookie preferences control in the cookies section above, by emailing us at the address below, or by enabling a Global Privacy Control signal in your browser, which we honour: when your browser sends that signal we do not load the pixel at all, and Google Analytics is told to store nothing.
Not to be discriminated against for exercising any of these rights. We will not refuse you service, charge you a different price, or give you a lesser standard of service.

We do not sell personal information for money, and we do not knowingly collect personal information from anyone under 16.

To exercise any of these rights, email info@exquisitetravelgroup.com or call +1 916 757 6300. We will ask you for enough information to confirm you are who you say you are, and we will respond within 45 days.

How we protect your information

We want you to feel confident about using this website to make travel arrangements, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they may only do so for permitted business functions. In addition, we use encryption when transmitting your sensitive personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

External Links

If any part of this website links you to other sites, those sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Visiting our website from outside the United States

If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

How you can contact us

If you have questions about either this Privacy Policy (or your travel planning or purchases), please email us using our contact form.

This Privacy Policy was last updated on September 29th, 2026, and is effective as of that date.